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Monday, April 22, 2024

Exclusive Broadcasting Deal: Betway SA20 and Willow TV

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In a groundbreaking move set to captivate the burgeoning cricket audience in North America, Betway SA20 Season 2 is gearing up for an exclusive showcase on Willow TV, announced Friday, December 29, 2023. Willow TV, renowned for its comprehensive coverage of international cricket, joins an esteemed global lineup of broadcasters, including SuperSport (Sub-Saharan Africa), Viacom (India), Sky Sports (UK), FoxTel (Australasia), Estisalat (UAE), and ICC TV (worldwide), in presenting the highly anticipated 34-match tournament kicking off on January 10, 2024.

Amid the forthcoming ICC Men's T20 World Cup spotlighting the USA and Caribbean in the coming year, this partnership stands poised to enrapture the rapidly expanding cricket aficionados across the region. Graeme Smith, Betway SA20 League Commissioner, acknowledges the tremendous potential of this burgeoning market, hailing it as the opportune moment to unveil the much-awaited SA20 Season 2 to fervent fans.

"We are thrilled to collaborate with Willow TV in extending the thrill of Betway SA20 to cricket enthusiasts in North America. As the sport gains significant traction in this region, this exclusive broadcasting pact ensures fans become part of the charged ambiance of SA20 Season 2," remarked Smith.

Promising an electrifying viewing experience, Willow TV emerges as the perfect ally to showcase the dynamic and competitive universe of SA20 to a broader audience. Todd Myers, Chief Operating Officer of Willow TV, expressed pride in being designated as the official broadcaster of Betway SA20 in the USA and Canada.

"The inclusion of SA20 Season 2 in our lineup underscores our commitment to offering the finest in international and domestic cricket to our viewers. We eagerly anticipate highlighting the talent and thrill that this captivating league brings to the T20 format," said Myers.

Commencing January 10, 2024, cricket enthusiasts across North America can savor the excitement of SA20 Season 2, promising a showcase of top-tier cricketing talent, intense rivalries, and unparalleled entertainment. Through this collaboration, the League and Willow TV aim not only to engage existing fans but also to entice new cricket enthusiasts, fostering the sport's growth in the region.

The inaugural clash at St George’s Park on January 10 will witness Sunrisers Eastern Cape battling Joburg Super Kings in a month-long extravaganza. Tickets for league matches are available for purchase at www.sa20.co.za.
[Submitted by Kevin Rademeyer]

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