The realm of women's cricket has embarked on an awe-inspiring journey of growth, and the numbers from the ICC Women’s T20 World Cup 2023 serve as a resounding testament to this remarkable ascent. With an astounding uplift of 26% in video views across all ICC digital platforms, the 2023 edition amassed a staggering 1.39 billion video views compared to the 1.1 billion garnered by the 2020 edition in Australia.

What's more, the ICC website and app witnessed the highest-ever audience for a women's cricket event, recording 12.5 million unique users across both platforms. This astonishing figure is a 20% surge from the Women’s Cricket World Cup 2022 held in New Zealand. Undoubtedly, this surge in numbers underscores the dividends reaped from ICC's strategic investment in an array of groundbreaking features, an industry first for a women’s cricket event.

One of the standout innovations was the VR ShotTracker, which enabled fans to experience augmented replays of every six, offering an immersive view of the game's most electrifying moments. The inclusion of a vertical video feed, featuring in-game highlights and match recaps, kept fans engaged and up-to-date. Additionally, the in-stadia activations for attending fans added another layer of excitement to the entire experience.

The ICC's alliance with Meta bore fruit yet again, with the primary objective of enhancing awareness of the event among a younger and more diverse audience in India. Collaborating with three Instagram content creators, the ICC presented non-traditional content pieces, including an Indian cricket team singalong, humor-infused skits involving players (in Hindi), and empowering segments celebrating the event's participants. This inventive content series struck a chord, amassing a remarkable 344 million video views for just 14 individual Reels.

Speaking on this resounding success, ICC Chief Executive Geoff Allardice stated, "The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are another example of the excellent progress that is being made to accelerate the growth of women’s cricket." Clearly, this ascendancy of women's cricket is not just an isolated event; it is part of a larger strategy to captivate fans and engage new audiences through ICC's Women's events.

The ICC Women's T20 World Cup 2023 transformed the landscape of women's cricket in South Africa with its exhilarating and competitive matches. Moreover, the event managed to attract increased engagement in key markets such as India and the UK. Allardice expressed his delight in this multi-faceted success story, which doesn't merely halt at one event but continues throughout the year, nourishing the insatiable appetite for engaging content among cricket enthusiasts worldwide.
[Submitted by Estea Rademeyer]