In a thrilling alliance that promises to redefine the spectator experience, the International Cricket Council (ICC) has unveiled an electrifying partnership with Mastercard as the Global Partner for the upcoming ICC Men’s Cricket World Cup 2023, set to grace the cricketing stage in India from 5 October to 19 November.

Mastercard, renowned for its rich legacy of sports sponsorships, embarks on this collaboration with an aim to offer its cardholders and customers an array of unparalleled privileges, paving the way for unique encounters and exhilarating moments. With cricket's magnetic allure gripping India, South Asia, and beyond, this World Cup endeavors to position fans at the heart of the action, enabling them to savor the sport in unprecedented ways.

Among the exclusive benefits that Mastercard cardholders can relish is an exclusive 24-hour pre-sale window for tickets—a gateway to securing coveted seats for the cricketing extravaganza. But the allure doesn't stop there. Cricket aficionados with a Mastercard in hand will have the exclusive opportunity to rub shoulders with cricket legends, bask in the presence of the coveted Men's Cricket World Cup trophy, and relish unparalleled access on match days. The younger generation won't be left behind either—children aged between 12 to 18 years, offspring of cardholders, will have a shot at participating in the flagbearer program. Moreover, an enticing array of offers on official ICC merchandise will be up for grabs, adding a touch of grandeur to every cricket enthusiast's experience.

Mastercard's dynamic association with the ICC not only underscores its unwavering commitment to cricket but also bolsters the brand's impressive global sports sponsorship portfolio, replete with collaborations including illustrious names like the UEFA Champions League and the PGA Tour.

Geoff Allardice, the Chief Executive of the ICC, lauded this union, saying, "We are thrilled to welcome Mastercard as a global partner for the ICC Men's Cricket World Cup 2023, the apex event of one-day cricket. Mastercard's extensive experience in sports partnerships will undoubtedly enrich the tournament's allure, providing cricket enthusiasts worldwide with a host of benefits."

Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, shared his excitement, noting, "Cricket is a passion that reverberates across the globe, particularly in India and South Asia. Our collaboration with the ICC for the 2023 ICC Men's Cricket World Cup aligns seamlessly with our commitment to bringing fans closer to their cricket fervor. Throughout the tournament, we are dedicated to facilitating connections between our customers, cardholders, and all cricket aficionados, offering them priceless possibilities."

With this exhilarating partnership, cricket enthusiasts can anticipate a Men's Cricket World Cup like never before—where the synergy between the ICC and Mastercard promises a fusion of sporting excellence and fan engagement. As the cricketing world eagerly awaits this monumental event, the Mastercard-ICC alliance casts a spell of excitement and anticipation, promising an unforgettable journey through the world of cricket.

About Mastercard (NYSE: MA)

Mastercard stands as a global technology powerhouse in the payments realm. The company's mission orbits around weaving an inclusive, digital economy that extends its benefits to every corner of the world, ensuring transactions that are secure, seamless, intelligent, and accessible. Employing secure networks, data, and dynamic partnerships, Mastercard's innovations and solutions empower individuals, financial institutions, governments, and businesses to unleash their boundless potential. With an extensive reach spanning over 210 countries and territories, Mastercard is committed to sculpting a sustainable world that unlocks priceless opportunities for all.

About ICC

As the supreme global authority in cricket, the ICC orchestrates the game across 108 member nations. It exercises governance over the sport, oversees major international tournaments like the ICC World Test Championship Final, ICC Men's and Women's Cricket World Cups, T20 World Cups, and their associated qualifying events. The ICC is the custodian of the ICC Code of Conduct, the beacon of professional standards for international cricket encompassing playing conditions, bowling reviews, and other regulatory facets. The sanctity of the game's Laws resides with the MCC. The ICC's roles extend to the appointment of umpires and referees for sanctioned Test matches, One Day Internationals, and T20 Internationals. Through its Integrity Unit, it coordinates anti-corruption and anti-match fixing measures. The ICC Development department collaborates with Associate Members to elevate the quality of international cricket, fortify cricket systems, expand participation, and cultivate the game's growth.

Monday, 21 August 2023

In a thrilling alliance that promises to redefine the spectator experience, the International Cricket Council (ICC) has unveiled an electrifying partnership with Mastercard as the Global Partner for the upcoming ICC Men’s Cricket World Cup 2023, set to grace the cricketing stage in India from 5 October to 19 November.

Mastercard, renowned for its rich legacy of sports sponsorships, embarks on this collaboration with an aim to offer its cardholders and customers an array of unparalleled privileges, paving the way for unique encounters and exhilarating moments. With cricket's magnetic allure gripping India, South Asia, and beyond, this World Cup endeavors to position fans at the heart of the action, enabling them to savor the sport in unprecedented ways.

Among the exclusive benefits that Mastercard cardholders can relish is an exclusive 24-hour pre-sale window for tickets—a gateway to securing coveted seats for the cricketing extravaganza. But the allure doesn't stop there. Cricket aficionados with a Mastercard in hand will have the exclusive opportunity to rub shoulders with cricket legends, bask in the presence of the coveted Men's Cricket World Cup trophy, and relish unparalleled access on match days. The younger generation won't be left behind either—children aged between 12 to 18 years, offspring of cardholders, will have a shot at participating in the flagbearer program. Moreover, an enticing array of offers on official ICC merchandise will be up for grabs, adding a touch of grandeur to every cricket enthusiast's experience.

Mastercard's dynamic association with the ICC not only underscores its unwavering commitment to cricket but also bolsters the brand's impressive global sports sponsorship portfolio, replete with collaborations including illustrious names like the UEFA Champions League and the PGA Tour.

Geoff Allardice, the Chief Executive of the ICC, lauded this union, saying, "We are thrilled to welcome Mastercard as a global partner for the ICC Men's Cricket World Cup 2023, the apex event of one-day cricket. Mastercard's extensive experience in sports partnerships will undoubtedly enrich the tournament's allure, providing cricket enthusiasts worldwide with a host of benefits."

Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, shared his excitement, noting, "Cricket is a passion that reverberates across the globe, particularly in India and South Asia. Our collaboration with the ICC for the 2023 ICC Men's Cricket World Cup aligns seamlessly with our commitment to bringing fans closer to their cricket fervor. Throughout the tournament, we are dedicated to facilitating connections between our customers, cardholders, and all cricket aficionados, offering them priceless possibilities."

With this exhilarating partnership, cricket enthusiasts can anticipate a Men's Cricket World Cup like never before—where the synergy between the ICC and Mastercard promises a fusion of sporting excellence and fan engagement. As the cricketing world eagerly awaits this monumental event, the Mastercard-ICC alliance casts a spell of excitement and anticipation, promising an unforgettable journey through the world of cricket.

About Mastercard (NYSE: MA)

Mastercard stands as a global technology powerhouse in the payments realm. The company's mission orbits around weaving an inclusive, digital economy that extends its benefits to every corner of the world, ensuring transactions that are secure, seamless, intelligent, and accessible. Employing secure networks, data, and dynamic partnerships, Mastercard's innovations and solutions empower individuals, financial institutions, governments, and businesses to unleash their boundless potential. With an extensive reach spanning over 210 countries and territories, Mastercard is committed to sculpting a sustainable world that unlocks priceless opportunities for all.

About ICC

As the supreme global authority in cricket, the ICC orchestrates the game across 108 member nations. It exercises governance over the sport, oversees major international tournaments like the ICC World Test Championship Final, ICC Men's and Women's Cricket World Cups, T20 World Cups, and their associated qualifying events. The ICC is the custodian of the ICC Code of Conduct, the beacon of professional standards for international cricket encompassing playing conditions, bowling reviews, and other regulatory facets. The sanctity of the game's Laws resides with the MCC. The ICC's roles extend to the appointment of umpires and referees for sanctioned Test matches, One Day Internationals, and T20 Internationals. Through its Integrity Unit, it coordinates anti-corruption and anti-match fixing measures. The ICC Development department collaborates with Associate Members to elevate the quality of international cricket, fortify cricket systems, expand participation, and cultivate the game's growth.
[Submitted by Kevin Rademeyer]