DURBAN, August 29, 2023 — In a thrilling collaboration between KFC and Cricket South Africa, cricket enthusiasts are in for an unforgettable treat during the upcoming South Africa vs. Australia KFC T20 International (T20I) series. This partnership promises not only intense on-field action but also exclusive experiences that are set to elevate the game for die-hard fans.

Dubbed "Fryhard Fans," these ardent supporters of both cricket and finger-lickin' good chicken are at the heart of KFC's innovative approach this year. With the KFC Big Bucket Service Lounge returning, stadium attendees are in for an immersive experience that melds cricketing excitement with live music magic. Dlala Thukzin, an emerging music sensation, will take the stage during the innings break, amplifying the stadium's energy. Moreover, a first-ever provision will allow fans to savor their favorite KFC meals directly from the Chow Corner within the stadium.

Not to be outdone, those enjoying the matches from the comfort of their homes can partake in the Fry-Hard Augmented Reality (AR) Game. By simply engaging with this interactive feature and downloading the KFC Delivery+ App, Fryhard Fans have the chance to secure enticing meal discounts and other valuable prizes.

Grant Macpherson, KFC South Africa's Chief Marketing Officer, expressed his excitement about this year's offerings: "KFC South Africa has a long history of bringing fans their favourite finger lickin’ good chicken together with the sport they love. This year, we are excited to elevate the Fryhard Fan experience with the KFC Bucket Service Experience to the Aussie Series in Durban. And we’re not just talking about the vantage point of watching the game from a KFC bucket meters in the air. We have exclusive merch, an exciting live performance and for the first time ever, Fans both in-stadium and at home do not have to miss a moment of the action while they make their KFC orders."

As part of this unique convergence of cricket and cuisine, KFC Delivery+ is all set to revolutionize the experience. On match day, a groundbreaking delivery will soar to the commentators, introducing a novel way to enjoy the sport along with the signature flavors of KFC.

The Fry Hard Augmented Reality (AR) game, an integral aspect of KFC's Delivery+ service, ensures that home-based fans stay engaged throughout every ball of the matches. With special meal offers and exciting prizes up for grabs, this AR game keeps the cricket fever alive even outside the stadium. To participate and stand a chance to win, Fry-Hard enthusiasts can dive into the immersive AR game at https://kfc.viviewer.com.

For further details and updates, follow @KFCSA on social media platforms such as Twitter, Facebook, and Instagram. To secure your spot and be part of this exhilarating cricketing extravaganza, grab your KFC T20I series tickets at www.ticketpro.co.za.

KFC has been an indispensable event sponsor of the KFC T20I series. This initiative not only brings cricket enthusiasts closer to the action but also involves KFC Mini-Cricket kids, offering them unique opportunities to interact with their heroes, participate as ball boys and girls, and take part in pre-match rituals.

KFC T20I Series Fixtures:

Wednesday, August 30 at 18:00: South Africa vs. Australia - Hollywoodbets Kingsmead Stadium, Durban
Friday, September 1 at 18:00: South Africa vs. Australia - Hollywoodbets Kingsmead Stadium, Durban
Sunday, September 3 at 14:00: South Africa vs. Australia - Hollywoodbets Kingsmead Stadium, Durban
[Submitted by Estea Rademeyer]