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Sunday, February 09, 2025

"Lotto Sport Hits a Six: The New Stylish Partnership with CSA"

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Cricket South Africa (CSA) has stepped up to the crease with a resounding announcement that's bound to bowl over cricket enthusiasts across the nation. In a dazzling display of synergy between sport and style, CSA has officially declared Lotto Sport as its technical partner for all national cricket teams.

Under this groundbreaking partnership, Lotto Sport has clinched the exclusive rights to craft the playing and training kits for men, women, and budding talents in the cricketing arena. But wait, there's more! The deal extends its mighty arms to the production of a range of merchandise and CSA staff apparel, ensuring that cricket fever permeates every aspect of the game.

Mark your calendars for September 7, 2023, as fans eagerly await the unveiling of the new One-Day International (ODI) kit. The Proteas Men will showcase this sartorial masterpiece as they face off against Australia in the inaugural Betway ODI at the Mangaung Oval in Bloemfontein.

Picture this: a design that not only celebrates individuality but also champions the spirit of unity, all drenched in the classic Proteas green. The Protea embedded design symbolizes the deep-rooted national pride that courses through the veins of every South African.

But it's not just about aesthetics; this kit is engineered to perfection. It seamlessly blends style and performance, offering an ideal fusion of comfort and technical prowess with an ergonomic fit that allows for light and breathable mobility. To top it off, strategically placed reflective elements ensure maximum visibility in the dimmest of light conditions.

Cricket aficionados, get ready to don this iconic gear as it becomes available at leading sports retailers and prominent online outlets throughout South Africa.

CSA's Chief Executive Officer, Pholetsi Moseki, beamed with enthusiasm, saying, "CSA is thrilled to join forces with Lotto Sport South Africa, a brand that exudes an unwavering passion for sports. Their designer kits will not only elevate our various cricketing properties but also amplify the game's allure."

He continued, "This partnership aligns perfectly with CSA's vision of making cricket the undisputed number one sport in South Africa. It represents our commitment to achieving this goal by associating with a global giant like Lotto Sport."

Adding his voice to this historic moment, Lotto Sport South Africa's CEO, Yusuf Dockrat, remarked, "This is a historic moment for Lotto Sport on a global scale. As a brand traditionally associated with football and tennis, what better way to make a grand entry into the world of cricket than by sponsoring both the Proteas Men and Women's teams?"

Dockrat went on to express his pride in the brand's achievements over the past five years, saying, "For half a decade, Lotto Sport has been dedicated to providing South African consumers with top-tier Italian quality sportswear and lifestyle products that seamlessly blend functionality with style. Our partnership with Cricket South Africa is a natural extension of this commitment."

In conclusion, Dockrat exclaimed, "We are bubbling with excitement about the future of South African cricket and our role in shaping it, side by side with Lotto Sport South Africa."

As the cricketing world looks on in anticipation, this new partnership promises to be an innings that will redefine the game's style and performance. Cricket and fashion aficionados alike are in for an exhilarating ride.
[Submitted by Estea Rademeyer]

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